SCREEN-FREE PLAY FOR KIDS 3+

Thoughtful Play for Calm, Confident Kids.

I started making the things I wished I'd had for my own kids. Toys that do more than one thing, actually get played with, look beautiful in your home, and are easy to bring along.

Thoughtful Play for Calm, Confident Kids.
Screen-free by design
Designed for ages 3+

The Idea Behind Our Toys

Thread a character. Turn a piece over for a strategy clue. Use those same wooden pieces for magnetic fishing, matching and make-believe.

That’s the idea behind our toys: familiar favourites with more ways to play. Our Travel Bag opens into a play space, and My First Flight brings water painting, stickers and an airport story together.

One thoughtfully designed product. So many possibilities.

A child threads Hazel onto a cord, with Calm Crew puzzle pieces and an engraved volcano strategy symbol beside their hands.

Thoughtful Play, Wherever Life Takes You

The same familiar favourites, designed for home, everyday outings and new adventures.

AT HOME

For the Everyday Moments

Big feelings, busy hands and all the little moments of family life.

OUT & ABOUT

For the In-Between

Restaurants, appointments, waiting and wherever the day takes you.

TRAVEL & ADVENTURES

For Somewhere New

First flights, unfamiliar places and exciting new experiences.

Brittany, founder of Mimu & Me.

MEET THE FOUNDER

It Started With Benny

When Murphy was three, talking about a hard day didn't always get us very far. So I started telling stories about Benny, a character who might have the same frustrations and learn what to try next. Benny even had a pause button.

We could talk about Benny without putting Murphy on the spot. Eventually Benny had friends, each with their own feelings and personalities. And I started thinking about all the other things I wished existed for my kids.

Why should a puzzle only be a puzzle? Why couldn't travel activities be just as useful at home? Those questions became Mimu & Me.

Made for my kids. Designed for real family life.

I'm a mom, a former teacher and someone who's travelled a whole lot with kids. Everything we make starts with something I've noticed, needed or wished worked better. Here's the longer version of our story.

Read Our Story

THE MIMU & ME COMMUNITY

Loved in Real Life

Real families. Little moments. More ways to play.

Teacher-designed

Created by a mom with a B.Ed. and M.Ed.

Purposeful play

More ways to explore, create and try again.

Support for parents

Helpful prompts built into Calm Cards.

Good to Know

Frequently Asked Questions

A little more about the people, play and thinking behind Mimu & Me.

Who is behind Mimu & Me?

Brittany is a mom of two and former teacher with a B.Ed. and M.Ed. She designs toys and activities inspired by real family experiences and the way children learn through play. Read our story.

What makes these toys different?

We design more possibilities into each favourite: a puzzle for fishing, threading and matching; a bag that becomes a play space; and an airport story with water painting and reusable stickers.

Are these only for travel?

No. Our toys and activities fit coffee-table play, restaurant waits, sibling activities and family trips. Everyday Moments and New Adventures are two ways to discover the same collection.

What ages are they for?

Our current collection is for ages 3+, with Calm Cards designed for ages 3–7. Check each product page for its age and supervision guidance.

Are these therapy products?

No. They are toys and activities for play, learning and family connection. Calm Cards were developed with pediatric occupational therapist Dr. Calli Studebaker, but the products do not replace individualized therapeutic support.

How can I check safety and materials?

Find materials and supervision guidance on each product page, with more information on our Safety & Materials page.

  • Free shipping icon
    Free Shipping

    Free shipping at $99 CAD+ in Canada and $99 USD+ in the U.S. U.S. duties and tariffs included.

  • Easy returns icon
    14-Day Returns

    Unused, unopened items may be returned within 14 days. Defects? We’ll make it right.

  • Baby safe materials icon
    Safety Tested

    All Products Pass Third-Party Safety Testing

A LITTLE HELP CHOOSING

Find Their Next Favourite

Wondering where to start? Tell us what your days look like, and explore a few favourites that fit.

Find Your Starting Point